Description

All corporate websites now rely on content to communicate with the public and promote their products, but what are the benefits of the content that you provide on your site and the effort expended on it, if it is not seen by search engines and does not reach your target audience?

 

SEO strategy is the best way to improve your visibility on search engines. It helps you improve the amount of content written across web pages and the quality of the content to ensure it delivers clear value to the audience, which leads to rank in the top ten search results for a particular keyword while increasing organic traffic to your website.

 

With this course, you will discover a valuable feature in the world of digital marketing, learn about SEO and what it is, and why it is so valuable to your website.

 

Also, you will learn about the most popular search engines, the characteristics of the Google search engine, how Google's search algorithms work, and how sites rank on search engines.

 

The course will help you learn how SEO works and the most important strategies used in search engine optimization in a thorough and detailed way so that you can become a professional in the field.

 

SEO is a fast-paced, dynamic and more complex field than ever, so it can be frustrating at times, especially if you rely on outdated methods that no longer work.

 

That is why it is so important to stay well-informed and constantly learn all that is new in the SEO world.

Search engines usually update their algorithms to deliver high-quality search results to their users and ensure a better user experience.

 

As a marketer, you should continue to learn about SEO to keep up with the tactics that are currently working and what tactics to remove from your marketing plan.

 

We wish you an enjoyable educational trip filled with benefits and the best visibility of your site on search engines.

 

Course topics:

 

1- Learn the basics of SEO and explain SEO

What is the definition of SEO? What is your site traffic or visitors? What are organic search results? How is the number of visits calculated for any website? What is the benefit of using SEO on your site? Why do we need SEO on our site? Why is SEO so important to your website?

 

2- Learn about search engines

What are search engines? What is the best search engine? What is the most popular search engine? Why is Google the most popular search engine?

 

3 - Get to know the search engine "Google"

What are the characteristics of Google? How does Google search work? What are search bots? How do Google search engine bots work?What is the role of search robots in the SEO field for your site? How do Google search bots get to your site? What is the definition of indexing in Google Search? How long does it take Google to index a new site? How do Google's search algorithms work?

 

4- Ranking factors for any website in search engines

How many factors does Google use to rank web pages? What are the most important search engine ranking factors?

 

5- How SEO Works

What are search engine optimization strategies? Why is site structure optimization important to SEO? Why is content important for SEO? How is the content improved? Why are keywords so important to SEO? How do you search for keywords and choose? Why are links important for SEO? What are On-Page SEO improvements? How we do Off-page SEO